https://www.katieshatzer.com/home daily 1.0 2023-12-09 https://images.squarespace-cdn.com/content/v1/62bbb42f15c59a2df43c6179/057108ba-0883-441a-909b-892164df6154/IMG_3855.JPG Home - Strategic brand management leader // MBA with Marketing Certificate With a rich background in growing better-for-you consumer packaged goods brands, I thrive managing brands that find their place in real people's everyday moments. How? Through consumer insights, sharp data analysis, and comprehension of both business and industry nuances. From there, I bring a heavy dose of grit to lead cross-functional teams through the details of execution — and celebrate a sense of purpose along the way. https://www.katieshatzer.com/brand-refresh daily 0.75 2023-11-20 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Simply Organic Brand Refresh https://images.squarespace-cdn.com/content/v1/62bbb42f15c59a2df43c6179/ed5ac4a2-b4af-4874-b58e-e3723409ba06/SO_SC_Baking-Mis-En-Place-GIF_050922_final.gif Simply Organic Brand Refresh https://images.squarespace-cdn.com/content/v1/62bbb42f15c59a2df43c6179/1657150655604-QYMWBG9XCL8HXMTYYQAH/SO_FamilyProducts_vertical.jpg Simply Organic Brand Refresh https://www.katieshatzer.com/about daily 0.75 2023-12-09 https://images.squarespace-cdn.com/content/v1/62bbb42f15c59a2df43c6179/178a636e-6671-4e54-9e34-e629beae4798/IMG_3854.JPG About https://www.katieshatzer.com/contact daily 0.75 2022-07-06 https://www.katieshatzer.com/new-product-launch-vanilla-bean-paste daily 0.75 2023-11-17 https://images.squarespace-cdn.com/content/v1/62bbb42f15c59a2df43c6179/32252c8e-b94a-405d-9032-d97a439d2c10/Simply+Organic+Freelance-46+%281%29.jpg New Product Launch: Vanilla Bean Paste https://images.squarespace-cdn.com/content/v1/62bbb42f15c59a2df43c6179/3e9c3428-fa0a-4bde-8828-45ea10afb440/Simply+Organic+Freelance-6.jpg New Product Launch: Vanilla Bean Paste https://images.squarespace-cdn.com/content/v1/62bbb42f15c59a2df43c6179/48307448-d396-4547-ac91-4cd259210a69/Simply+Organic+Freelance-3.jpg New Product Launch: Vanilla Bean Paste https://images.squarespace-cdn.com/content/v1/62bbb42f15c59a2df43c6179/fd7cb92b-4006-46f0-974d-51736ffc29fc/OvernightOats_VanillaBeanPaste_1440x700.jpg New Product Launch: Vanilla Bean Paste https://www.katieshatzer.com/brand-campaign daily 0.75 2023-08-27 https://images.squarespace-cdn.com/content/v1/62bbb42f15c59a2df43c6179/5e42e203-cbe8-4c05-966d-fa57453fc413/Simply-Organic-Everyday21-Crushed-Red-Pepper-2-High.jpg Brand Campaign https://images.squarespace-cdn.com/content/v1/62bbb42f15c59a2df43c6179/861f7ca9-5531-4077-a531-24b75c1f88f5/Simply-Organic-Holiday21-Cinnamon-Opening-2-High.jpg Brand Campaign https://images.squarespace-cdn.com/content/v1/62bbb42f15c59a2df43c6179/5b7fdaeb-e6bf-4b8b-bebc-28a6752ead2f/Simply-Organic-Everyday21-Black-Pepper-2-High.jpg Brand Campaign https://images.squarespace-cdn.com/content/v1/62bbb42f15c59a2df43c6179/f359fa06-22bd-4336-892f-d5590dbe6492/Simply-Organic-Holiday21-Gravy-3-High.jpg Brand Campaign https://www.katieshatzer.com/single-origin-by-simply-organic daily 0.75 2023-11-17 https://images.squarespace-cdn.com/content/v1/62bbb42f15c59a2df43c6179/d128bb38-7ce2-4792-a7d7-3ae45bb8d17e/simply-organic-single-origin-california-garlic-rubbed-grilled-chicken-cobb-salad-1080x1080.jpg Single Origin by Simply Organic - In close partnership with the Innovation Brand Manager, we led this project from concept to launch during Covid-19 (March 2020-June 2021). This timing required solving for supply chain constraints and storytelling limitations, as well as responding to constantly changing market dynamics visible through syndicated data analysis. Key areas of brand management leadership: Qualitative consumer research (focus groups) Product line communication strategy Pricing and channel strategy, based on syndicated data (SPINs and Nielsen) analysis Sub-line identity and packaging brief Developed fact-based selling story and trade communication, relying on syndicated data and focus group research Consumer campaign strategy and production Key results: New item placement at three grocery retailers within 90 days of launch, including one national banner Out-performed launch velocity targets at key grocery retailer within first year Featured on The FeedFeed and Dieline https://www.katieshatzer.com/katie-shatzer-resume daily 0.75 2024-03-12 https://www.katieshatzer.com/thought-leadership-trade-marketing daily 0.75 2024-03-12 https://images.squarespace-cdn.com/content/v1/62bbb42f15c59a2df43c6179/253ca98e-1e3b-4d31-bb82-100ac8bcad9f/70330021-277C-48DD-A987-AD1069340D0A.jpg Thought Leadership Trade Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference.